Offer Blueprint

The offer we're building for Chris Douglas

Everything we've put together from your onboarding form and our market research: the angles we'll use in your ads, the unique mechanism behind your results, and the sales offer your prospects will hear on the call.

Prepared forChris Douglas, Big Red Dog Marketing
Prepared byLaurence Marketing
Date30 September 2026
01How we create your offer02Your marketing angles03Your unique mechanism04Your sales offer
01
Start here

How we create your offer

Watch this first. It walks you through our offer creation process and how each section on this page fits together.

02
Your marketing angles

The angles we'll use in your ads

These are the different ways we'll position what you do. Each angle leads with either a result your ideal client wants or a way we take the risk off their side of the table.

You don't need to pick a favourite. We'll use a combination of all of these angles across your ads, and the data will show us which ones your market responds to best.

Outcomes

Outcome 1

30 qualified calls per month

Outcome 2

10 new high ticket clients per month

Outcome 3

2 new high ticket clients per week

Risk reversals

Risk reversal 1

Or you don't pay

Risk reversal 2

Pay on results basis

Risk reversal 3

Or your money back

03
Your unique mechanism

What makes your approach different

We've turned the way you already work, taken from your onboarding form, into named methods your prospects can understand and believe in. Please review them and let us know what to change.

Mechanism 1

AI Visibility Funnel

We get the attention of cold prospects through paid ads and build systems to ensure that when prospects research you with AI, you not only show up but build trust and authority in the process - making the sales process frictionless.

1

Get seen by your prospects

2

Build trust and authority with prospects through AI

3

Close clients who already know, like, and trust you

04
Your sales offer

The offer your prospects hear on the call

On the sales call we present one clear outcome backed by one risk reversal, with terms that protect you and make sure the client does their part.

Your sales offer
The outcome

Positive ROI working together

After 6 months, if you haven't received a positive ROI working together, we'll pause our retainer and work for free until you have

The risk reversal

Or we continue working for free

Example terms and stipulations

These are examples only, not terms we have specifically recommended for your offer. A typical risk reversal asks the client to:

  • Have a minimum ad spend of $X per month
  • Follow up with all leads we generate in under 20 minutes
  • Complete the agreed actions each week
  • Produce at least 5 pieces of content per week
Next steps

Review and approve in Slack

Go through each section, then reply in your Slack channel with your approval or any changes. Once you approve your angles, mechanisms and sales offer, we'll move straight into building your assets.